With all those sensors collecting data on everything you do, the IoT is a potentially vast privacy and security headache. Take the smart home: it can tell when you wake up (when the smart coffee machine is activated) and how well you brush your teeth (thanks to your smart toothbrush), what radio station you listen to (thanks to your smart speaker), what type of food you eat (thanks to your smart oven or fridge), what your children think (thanks to their smart toys), and who visits you and passes by your house (thanks to your smart doorbell). While companies will make money from selling you the smart object in the first place, their IoT business model probably involves selling at least some of that data, too.
What happens to that data is a vitally important privacy matter. Not all smart home companies build their business model around harvesting and selling your data, but some do.
And it's worth remembering that IoT data can be combined with other bits of data to create a surprisingly detailed picture of you. It's surprisingly easy to find out a lot about a person from a few different sensor readings. In one project, a researcher found that by analysing data charting just the home's energy consumption, carbon monoxide and carbon dioxide levels, temperature, and humidity throughout the day they could work out what someone was having for dinner.
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